Sunday, 18 November 2012

Target audience research


Before starting my magazine, I have decided to make a questionnaire which asks a few questions which will help me find out firstly, who my target audience are, and what they expect from my magazine, so I am able to try and meet those aims to try and achieve the best magazine for my target audience. Below, I will attach what my questionnaire asked and what results I had received from my questionnaire.

The first question I asked was how old the person questioned was and I have made pie charts to show all of my results.






From this pie chart, I can clearly see that the main age I will be aiming my magazine at is 15 to 20 year olds. This will help me identify how to style my magazine and what types of tone throughout the magazine I shall use. I will keep my magazine in almost a banter tone, as Enter Shikari are seen to be a band which don't take life too seriously which is what their fans will expect to see in the magazine.


I also asked people what type of music mostly interested them. From the results, you can see a huge variety of mixture but people mostly prefer rock/dubstep. As I am planning to make my magazine about Enter Shikari, this will fit well as Enter Shikari don't want to label themselves with a genre but their music tends to be a mixture of rock and dubstep which fits the majority of results.


Out of interest, I also decided to compare two completely different styled bands to see which the people I questioned prefer. The results show a clear preference in Enter Shikari, showing that the people I question have an interest in the band I want to aim my magazine about.


As internet is growing especially in my identified target audience of people aged 15 to 20, I thought that asking whether people would rather buy a magazine or read about their band on the internet and surprisingly to some, most prefer to buy a magazine to read about the band meaning that my magazine has growing interest from my target audience.

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