Thursday, 25 October 2012

Comparing two magazine covers


                                                          Comparing two magazine covers

 

In the two magazines I have compared (Kerrang! & Total Guitar), I found many similarities and differences between the two covers and what language and presentational devices that they have used. Both of them fit into the ‘rebel’ rock genre and it is very interesting to see what both of the magazines put on the cover for it to sell and how they differentiate and also how they’re similar.

A similarity in both of the covers is that Billie Joe Armstrong is the key figure on the cover, and in both of the magazines his head covers the title of the magazine but the big subheading ‘Green Day’ goes over his picture in both of the covers. This is showing that usually, the readers from Kerrang! and Total Guitar will know what the title looks like as they would have most likely purchased the magazine before so they will be able to spot it in the shop easily without the worry of the title being unclear to the customer. This means that both of the magazines can allow themselves to put a key icon such as Billie Joe Armstrong on the cover of the magazine.

The subheading which is going over both of the cover pictures which says ‘Green Day’ is there incase someone is unaware that Billie Joe Armstrong (in the picture) is in Green Day as they may like the band, they will be more likely to purchase the magazine based on the fact that they like Green Day but just may not know what the members look like. In both of the magazines, Green Day is in big bold writing in bright colours (In Kerrang! it is a florescent red colour and in Total Guitar it is a bright hot pink), this automatically grabs the reader’s attention.

A difference in Kerrang! and Total Guitars is the colouring used on the covers of the magazine. Total Guitars generally have used dull faded out black and white colours throughout the cover (apart from the subheadings) and Kerrang! have used bright eye-catching colours such as yellow and red on their magazine. I think that Total Guitars have showed a more sophisticated approach in their cover whereas Kerrang! have just used eye grabbing colours which would most likely catch the eye of more people who are interested in music rather than Total Guitars.

Both of the magazines have used pronouns such as ‘your’ on the cover of the magazines. This speaks directly to the speaker and makes them feel like the magazine is speaking out to them. Kerrang! have even underlined the word ‘your’ which is allowing the reader to feel apart of the magazine and like they are interacting.

I have learnt from comparing and looking at both of these magazine colours that presentational devices and language used on magazine covers are highly important because presentational devices such as colour could effect on how many readers the magazine has due to some magazines such as Kerrang!, using eye catching colours and getting a huge amount of readers and possibly being more well-known than Total Guitar which uses more dull colours throughout their cover which grabs less readers attention. Language is also important because when pronouns such as ‘your’ are used, they allow the reader to feel involved and I think I will be including pronouns on my magazine cover to allow readers to feel involved.

Monday, 22 October 2012

Research on Magazine Publishers

Bauer Media
Bauer Media publishes magazines such as Closer, Zoo, Match!, Mother & Baby, Heat and Kerrang!. Bauer Media is built on influential media brands with millions of personal relationships with engaged readers and listeners. Their strategy is to connect audiences with excellent content through their broad multi-touch point brand platforms, wherever and whenever and however they want. They are very diverse as they publish many different type of genres of magazines. Bauer Media's wide portfolio of influential brands gives them advantages over pure play magazine or radio competitors. They are very successful and publish dozens of popular magazines. (Source from http://www.bauermedia.co.uk/)


National Magazine Company
National Magazine Company publishes magazines such as Cosmopolitan, Best, Men's Health, Reveal, Thriathalete's World, All About Soap and many more. National Magazine Company's  major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution, newspaper features distribution and real estate. They are highly succesful and have recieved many awards. (Source from http://www.hearst.co.uk/)

Future Publishing
Future Publishing publishes magazines such as Classic Ford, Total Guitar, Classic Rock, PhotoPlus, Cycling Plus and Simply Kitting. Future was founded with one magazine, today they have operations in the UK, US and Australia creating over 200 specialist publications, apps, websites and events. They are succesful in the magazines that they publish and they have won awards for AOP Consumer Digital Publisher of the Year 2012 and PPA Digital Consumer Publisher of the Year 2012. (Source from http://www.futureplc.com/)

IPC Media
IPC Media publish magazines such as NME, Woman's Weekly, Now, Nuts, and many others.
IPC Media is the UK's leading consumer magazine and digital publisherw ith more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. They engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Their award winning portfolio of websites reaches over 25 million global users every month. They are very succesful with a good portfolio and a range of different diverse genres of magazines. (Source from http://www.ipcmedia.com/)

Conde Nast
Conde Nast publishes magazines such as Glamour, Vanity Fair, Vogue, Brides and Easy Living. They publish magazines which are usually aimed at women and are usually of a fashion genre. They are highly succesful as the majority of their magazines are very well known and popular and usually are expensive.

Hachette Filipacchi
In France, Hachette Filipacchi publish 47 magazines such as Elle France, Ici Paris, Joystick and Photo.

Sunday, 14 October 2012

Things included in a school magazine

We also studied what would be inside a school magazine as we will be making a school magazine in the near future. These are the ideas I have come up with what would be included in the magazine would be:
- recent news about school 
- pictures
- recent events (e.g. sports day, arts evening)
- in school competitons 
- students work
- upcoming events
- student & staff included in magazine
- benefits the students
- informs parents/students/teachers/staff

Things included in a regular magazine Contents page

It is highly important I acknowledge what is inside a contents page as later on in the year I will be making my own magazine which contains a contents page. Earlier this month, we learnt about what is inside a contents page and our class came up with these ideas:
- whats inside the magazine (titles of articles with maybe a few summary lines)
- page numbers of articles
- pictures relating to what's inside (different variety of pictures e.g. types and sizes)
- captions
- quotes
- possibly the editor's letter
- a title saying contents page (or similar)
- usually placed at the beginning of the magazine
- easy to navigate

Attached below is an example of a contents page including some of the points above.